Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Dollie Nicholson, REALTOR®
ABOUT ME
The purpose of my business is for you to be so outrageously happy with the help I provide that you'll gladly introduce me to at least two people you truly care about before I even help you sell or buy your next home. Not because you feel obligated but because you truly believe they'll benefit.
I'm Dollie Nicholson working with accomplished professionals at SAMSON PROPERTIES in Gaithersburg, MD.
Why did I become a real estate professional?
I love to have the opportunity to share my thoughts and advice on a subject that I’m passionate about, which is helping people to sell their current home or buy their next one in Montgomery County. Looking back, 20 years ago, my personal experience of buying and selling houses in Germantown was dismal. The agents hired to represent me missed critical steps that almost caused me to lose money and often sleepless nights.
As your real estate consultant, negotiator, and overseer of transactional details, I vow to provide a level of service that goes above and beyond expectations.
Gone are the days of agents missing critical steps or failing to explain the intricacies of the process. With me, transparency is key. Before we even sit down for our initial consultation, I’ll equip you with comprehensive resources like my property marketing plan, home buyer guide, home seller guide, relocation guide, and trusted partner guide. These materials will only outline the journey ahead but also ensure you’re armed with the knowledge to make informed decisions every step of the way.
But I won’t stop there. I understand that buying or selling a house can be a rollercoaster ride, and that’s why I’m here to lead, guide, and protect you through the turbulence. In fact, I’ve identified 88 types of turbulence you might encounter during the transaction, and I’m committed to explaining each one thoroughly. From negotiations to paperwork, inspections to closing. I’ll be your steadfast partner, ensuring you feel supported and informed throughout the entire experience.
When you choose me as your real estate professional, you’re not just another client – you’re a 5-star client deserving of nothing less than exceptional service. Together, we’ll navigate the complexities of the real estate market with confidence, turning what was once a dismal experience into a seamless and rewarding journey. Let’s make your real estate dreams a reality!
Where do I live?
Montgomery County, MD, is where I've been living for over 40 years. I raised my son in Germantown, a diverse and lively community with neighbors from different backgrounds, gorgeous lakes, and fresh food markets. I know Germantown, and the county well.
What's my favorite restaurant?
My home is the best place to enjoy a yummy meal. I love cooking with fresh and organic ingredients that I get from nearby farms and markets. I like to try out different recipes and cuisines and make dishes that are healthy and tasty.
Something people are surprised to learn about me?
I like photography. It's a hobby that lets me capture the beauty of the world and show my creativity. I like taking pictures of landscapes, portraits, wildlife, and abstract. I find photography to be a fun and relaxing activity that makes my life better.
Tranquil Enterprises LLC
Suite 600
Gaithersburg, MD 20878
United States